About

Founder-led.
No layers. No fluff.
Just results.

With Not For is built on a simple belief: AI only works when people actually use it. We're here to make that happen.

Jack Lesser, Founder of With Not For
Available for New Clients
WNF
Founder & Principal
The Founder

Jack Lesser, Founder.

With Not For is founder-led and built to stay that way. When you work with us, you work directly with Jack. No handoffs, no junior work, no account managers.

Businesses come to With Not For because they know AI is changing things but aren't sure how to act on it. They've seen the demos. They've heard the pitch. What they need is someone who will actually learn their business, cut through the noise, and build something that works for their specific team.

We work across tools: Claude, ChatGPT, Gemini, and others, helping businesses adopt what fits, build what doesn't exist yet, train their teams to use it well, and put policies in place that protect the business while enabling the upside.

Jack spends most of his time thinking about how AI is reshaping the way businesses operate and how to help them get ahead of it before their competitors do.

How We Work

Three things we don't compromise on.

Every engagement is shaped by these principles, because bad AI adoption is often worse than no adoption at all.

01

Fit First

Before recommending anything, we learn how the business actually operates. The right tool isn't always the most popular one. It's the one that fits the workflow.

02

Adoption Over Access

Giving a team access to AI tools isn't the same as adoption. We stay involved until the change sticks: training, troubleshooting, and refining until it's part of how the team works.

03

Straight Talk

If AI isn't the right solution for something, we'll say so. We'd rather give an honest answer than sell something that doesn't deliver.

Ready to build something
that actually works?

Reach out and let's figure out what makes sense for your team.